introduction

Understanding Business

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Financial Accounting: An Introduction to Concepts, Methods and Uses

Ideal for graduate, MBA, and higher-level undergraduate programs, FINANCIAL ACCOUNTING: AN INTRODUCTION TO CONCEPTS, METHODS, AND USES presents both the basic concepts underlying financial statements and the terminology and methods that allow you to interpret, analyze, and evaluate actual corporate financial statements.

Marketing: An Introduction

This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

Mirror for Humanity: A Concise Introduction to Cultural Anthropology

Written by a prominent scholar in the field and recent inductee to The National Academy of Sciences, this concise, up-to-date introduction to cultural anthropology carefully balances coverage of core topics with contemporary changes in the field. Since no single or monolithic theoretical perspective orients this book, instructors with a wide range of views and approaches can use it effectively. The combination of brevity and readability make Mirror for Humanity a perfect match for cultural anthropology courses that use readings or ethnographies along with a main text.

Introduction to Managerial Accounting

Introduction to Managerial Accounting, 4/e by Brewer/Garrison/Noreen is based on the market-leading text, Managerial Accounting, by Garrison, Noreen and Brewer. However, this is not simply a briefer book with chapters removed; B/G/N has been rethought and retooled to meet the needs of the market. B/G/N 4/e is a more accessible, yet thoroughly student-friendly text that satisfies the basic needs of the managerial accounting student without unnecessary depth on advanced topics associated with the follow-up course: cost accounting/cost management. Faculty and students alike will find this new edition has retained the hallmark features of the Garrison brand: author-written supplements, excellent readability, terrific examples, and balanced end-of-chapter material.

An Introduction to Management Science: Quantitative Approaches to Decision Making (with CD-ROM and Crystal Ball Pro Printed Access Card) (Introduction to Management Science)

Learn today's management science concepts and techniques--and how they will benefit you in the classroom and business world beyond--with the definitive leader in management science, INTRODUCTION TO MANAGEMENT SCIENCE: A QUANTITATIVE APPROACH TO DECISION MAKING, 12E. The latest edition of this leading text blends a readable style with a wealth of examples that demonstrate how businesses throughout the world use management science techniques to further their success. Proven, realistic problems help strengthen critical problem-solving skills, while numerous self-test exercises with complete solutions allow you to immediately check your personal understanding of the material. Every new edition now includes the highly respected LINGO 10 software that is integrated with text problems to help you develop the skills to use this, Excel, and many other valuable software packages to resolve management science problems. This edition now places greater emphasis on the applications of management science and use of computer software with less focus on algorithms. Much of the algorithm coverage as well as Excel templates and add-in software, and the user-friendly Management Scientist software are available on the text's accompanying Student CD. Trust INTRODUCTION TO MANAGEMENT SCIENCE, 12E to introduce the management science skills you need now and into the future with clarity you can understand and practicality you can immediately apply.

Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Management Science, Revised (with Interactive Video Skillbuilder CD-ROM, Microsoft ... 2007, Crystal Ball Pro Printed Access Card)

Cliff Ragsdale is an innovator of the spreadsheet teaching revolution and is highly regarded in the field of management science. The revised fifth edition of SPREADSHEET MODELING AND DECISION ANALYSIS retains the elements and philosophy that has made its past editions so successful. New topics have been added as well as examples that are relevant to decision making in today's business world. This version of SPREADSHEET MODELING AND DECISION ANALYSIS has been updated for use with Microsoft® Office Excel® 2007. It provides succinct instruction in the most commonly used management science techniques and shows how these tools can be implemented using the most current version of Excel® for Windows. This text also focuses on developing both algebraic and spreadsheet modeling skills.

Introduction to Management Science with Student CD (9th Edition)

The objective of this management science book is to help the reader solve the decision-making problems that confront managers in both the public and private sectors. It demonstrates the use of mathematical models to solve these problems, and provides numerous examples and illustrations to help the reader easily understand the material presented. Its concentration on computer solutions with Excel spreadsheets allows the reader to focus on the newest technological tools.

Topics covered in this comprehensive book are linear programming; integer programming; transportation, transshipment, and assignment problems; network flow models; project management; nonlinear programming; probability and statistics; decision analysis; queuing analysis; simulation; forecasting; and inventory management.

With its comprehensive appendices and CD-ROM module examples, this book is an excellent reference work for managers that utilize modeling techniques to solve problems and make decisions.

BUSN

Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.

New Ideas from Dead Economists: An Introduction to Modern Economic Thought

Over 150 years ago, Scottish essayist Thomas Carlyle dubbed economics the "dismal science." But it certainly doesn't seem that way in the skillful hands of Todd G. Buchholz, author of New Ideas from Dead Economists. In this revised edition of a book first published in 1989, economics is accessible, relevant, and fascinating. It's even fun--for example, when he uses the cast of Gilligan's Island and Henny Youngman jokes to explain complex economic theories. "Why not have the last laugh on Carlyle by using the dead economists themselves to reverse their bad reputations and to teach the lessons they left to us?"

Buchholz surveys and critiques economic thought from Adam Smith's invisible hand of the 18th century to the depression-fighting ideas of the Keynesians and money-supply concepts of the 20th-century monetarists. He also relates classic economic principles to such modern-day events as the fall of communism, the Asian financial meltdown, and global warming. Buchholz includes plenty of anecdotes about the lives of the great economists: Karl Marx, for instance, was an unkempt slob; David Ricardo, the early-19th-century English politician and economist, was among the rare economists to get rich trading stocks; and Maynard Keynes was so homely his friends called him "Snout." Here's a lively and authoritative read for those interested in the past, present, and future of economics. --Dan Ring

The classic introduction to economic thought, now updated in time for the publication of New Ideas from Dead CEOs

This entertaining and accessible introduction to the great economic thinkers throughout history— Adam Smith, John Stuart Mill, Karl Marx, John Maynard Keynes, and more—shows how their ideas still apply to our modern world. In this revised edition, renowned economist Todd Buchholz offers an insightful and informed perspective on key economic issues in the new millennium: increasing demand for energy, the rise of China, international trade, aging populations, health care, and the effects of global warming. New Ideas from Dead Economists is a fascinating guide to understanding both the evolution of economic theory and our complex contemporary economy.