The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
from HarperCollins
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets
by Felix Dennis
from Portfolio Hardcover
An outspoken entrepreneurial dynamo reveals the secrets behind his self-made fortune
Starting as a college dropout with no family money, Felix Dennis made himself the sixty-fifth richest individual in the U.K. And had a blast in the process.
How to Get Rich, his #1 British bestseller, is different from any other book on the subject because Dennis isn’t selling snake oil, investment tips, or motivational claptrap. Having already made his fortune, he merely wants to help readers embrace entrepreneurship—and learn from his successes and failures.
Dennis reveals, for example, why a regular paycheck is like crack cocaine; why being young, penniless, and inexperienced is a fine combination; why great ideas are vastly overrated; and why “ownership isn’t the important thing, it’s the only thing.”
Part naked memoir, part contrarian manual, this book is invaluable for anyone willing to stare down failure and take a chance on not just getting rich, but very rich indeed!
Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators
by Patrick M. Lencioni
from Jossey-Bass
In the years following the publication of Patrick Lencioni’s best-seller The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the Five Dysfunctions—using tools, exercises, assessments, and real-world examples. He examines questions that all teams must ask themselves: Are we really a team? How are we currently performing? Are we prepared to invest the time and energy required to be a great team? Written concisely and to the point, this guide gives leaders, line managers, and consultants alike the tools they need to get their teams up and running quickly and effectively.
"In the years following the publication of Patrick Lencioni’s best-seller The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the Five Dysfunctions—using tools, exercises, assessments, and real-world examples. He examines questions that all teams must ask themselves: Are we really a team? How are we currently performing? Are we prepared to invest the time and energy required to be a great team? Written concisely and to the point, this guide gives leaders, line managers, and consultants alike the tools they need to get their teams up and running quickly and effectively. "
No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
by Dan S. Kennedy
from Entrepreneur Press
FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters
“Follow the money!”
Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!
- Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
- Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
- E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
- MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
by Jay Conrad Levinson
from Houghton Mifflin
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
Total Leadership: Be a Better Leader, Have a Richer Life
by Stewart D. Friedman
from Harvard Business School Press
Now more than ever, your success as a leader isn't just about being a great business person. You've got to be a great person, performing well in all domains of your life -- your work, your home, your community, and your private self.
That's a tall order.
The good news is that, contrary to conventional wisdom about "balance," you don't have to assume that these domains compete in a zero-sum game. Total Leadership is a game-changing blueprint for how to perform well as a leader not by trading off one domain for another, but by finding mutual value among all four. Stew Friedman shows you how to achieve these "four-way wins" as a leader who can:
With engaging examples and clear instruction, Friedman provides more than thirty hands-on tools for using these proven principles to produce stronger business results, find clearer purpose in what you do, feel more connected to the people who matter most, and generate sustainable change.
Most leadership development books focus only on your professional skills, while books about personal growth concentrate on your needs beyond work. Total Leadership is different. It's a unique and long-awaited resource that shows how to win in all domains of life.
In a world of work-life trade-offs, Stew Friedman offers what most think impossible: a field-tested program that gives you not only what you want in business, but also what you want in life. Brilliant.
--Timothy Ferriss, New York Times bestselling author, The 4-Hour Workweek
Destined to be a classic, this is a remarkable book. I have studied leadership and led organizations for over twenty years. No other book has reshaped my thinking about leadership development as much as Total Leadership.
-- David A. Thomas, professor, Harvard Business School, and author, Breaking Through: The Making of Minority Professionals in Corporate America
Stew Friedman absolutely gets it. He is both a visionary and a much-needed advocate for a new kind of total leadership in the twenty-first century. What an empowering book!
-- Janet Hanson, Founder, 85 Broads
Total Leadership will help you build a life, not just a sum. Stew Friedman has written the owners manual for all types of leaders, young and old, who aspire to both professional success and personal fulfillment.
-- Tom Tierney, Chairman and Cofounder, The Bridgespan Group
The best leaders are those who stay connected to their communities, to the people they love, to themselves. In Stew Friedman s Total Leadership, you'll learn simple, powerful new ways to make these connections happen and enjoy the rich rewards that inevitably follow.
-- Keith Ferrazzi, CEO, Ferrazzi Greenlight, and author, Never Eat Alone
As the pace of business continues to race forward at lightening speed, Stew Friedman offers us an innovative and sustainable model for successful leadership. Total Leadership provides a unique proposition for individuals who strive to be their very best both personally and professionally.
-- Dave Lissy, CEO, Bright Horizons Family Solutions
Total Leadership is so aligned with my thinking as an HR executive and medical director of a global business. With practical tools and compelling stories, Friedman demonstrates how to achieve four-way wins a distinctive, important new concept for today s leaders.
--Dr. Robert W. Carr, Vice President and Corporate Medical Director, GlaxoSmithKline
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
from Portfolio Hardcover
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More
by Joe Vitale
from Wiley
Praise For Zero Limits
"This riveting book can awaken humanity. It reveals the simple power of four phrases to transform your life. It's all based in love by an author spreading love. You should get ten copies of it——one for you and nine to give away. It's that good."
—— Debbie Ford, New York Times bestselling author of The Dark Side of the Light Chasers
"I love this book! I feel it will be the definitive personal-change/self-help book for at least a generation and viewed as a watershed event by historians. There is real potential for this book to start a movement that will end war, poverty, and the environmental devastation of our beloved planet."
—— Marc Gitterle, MD, www.CardioSecret.com
"This book is like a stick of dynamite, and the moment you start reading, the fuse is lit.
It blows away all the complex and confusing success paradigms of the past and reveals a refreshing and clear path to transform your life with just one simple step. As you explore Zero Limits with Vitale, be prepared for a journey that is both challenging and inspiring beyond anything you've imagined."
—— Craig Perrine, www.MaverickMarketer.com
"There are more than 6 billion different manifestations of human existence on the planet?and only one of us here. In Zero Limits, Vitale has captured the truth that all great spiritual, scientific, and psychological principles teach at the most fundamental level. Boil it all down to the basics and the keys are quite simple—— the answer to all life's challenges is profound love and gratitude. Read this book; it's a reminder of the truth and ability you already possess."
—— James Arthur Ray, philosopher and bestselling author of Practical Spirituality and The Science of Success
"Wow! This is the best and most important book Vitale has ever written!"
—— Cindy Cashman, www.FirstSpaceWedding.com
"I couldn't put it down. This book elegantly sketches what I've learned and learned about in twenty-one years of personal study, and then it takes it to the next level. If you're looking for true peace along with 'the good stuff,' then this book is for you."
—— David Garfinkel, author of Advertising Headlines That Make You Rich
"Zero Limits is Vitale's adventure into the most mind-altering reading experience of your life."
—— Joseph Sugarman, President, BluBlocker Sunglasses, Inc.
QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life
by John G. Miller
from Putnam Publishing Group
QBQ! by John G. Miller is a motivational primer aimed at purging the "blame, complaining, and procrastination" from the workplace. Miller believes that one of the hallmarks of today's business culture is a lack of personal accountability; he prescribes the cure in this series of short stories and personal observations drawn from his years of experience running his organizational development firm. His main point is that positive change begins with individuals changing themselves: "Instead of asking, 'When will others walk their talk?' let's walk our talk first." The result is choppy (39 chapters in 115 pages), and at times Miller's advice boils down to truism and cliché. Nevertheless, managers whose workplaces demand remedial, straightforward advice should find a useful tool here. --Harry C. Edwards
Who Moved My Cheese? showed readers how to adapt to change.
Fish! helped raise flagging morale.
Execution guided readers to overcome the inability to get things done.
QBQ! The Question Behind the Question, already a phenomenon in its self-published edition, addresses the most important issue in business and society today: personal accountability.
The lack of personal accountability has resulted in an epidemic of blame, complaining, and procrastination. No organization-or individual-can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability.
The solution involves an entirely new approach. We can no longer ask, "Who dropped the ball?" "Why can't they do their work properly?" or "Why do we have to go through all these changes?" Instead, every individual has to ask the question behind the question: "How can I improve this situation?" "What can I contribute?" or "How can I make a difference?"
Succinct, insightful, and practical, QBQ! The Question Behind the Question provides a method for putting personal accountability into daily action, which can bring astonishing results: problems get solved, barriers come down, service improves, teamwork grows, and people adapt to change.
"Who Moved My Cheese? showed readers how to adapt to change. Fish! helped raise flagging morale. Execution guided readers to overcome the inability to get things done. QBQ! The Question Behind the Question, already a phenomenon in its self-published edition, addresses the most important issue in business and society today: personal accountability. The lack of personal accountability has resulted in an epidemic of blame, complaining, and procrastination. No organization-or individual-can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability. The solution involves an entirely new approach. We can no longer ask, ""Who dropped the ball?"" ""Why can't they do their work properly?"" or ""Why do we have to go through all these changes?"" Instead, every individual has to ask the question behind the question: ""How can I improve this situation?"" ""What can I contribute?"" or ""How can I make a difference?"" Succinct, insightful, and practical, QBQ! The Question Behind the Question provides a method for putting personal accountability into daily action, which can bring astonishing results: problems get solved, barriers come down, service improves, teamwork grows, and people adapt to change. "
How to Make Millions with Your Ideas: An Entrepreneur's Guide
by Dan S. Kennedy
from Plume
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