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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber from HarperCollins

    In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

    List Price: $16.95
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    Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

    Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker from Collins

      Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

      Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

      The shocking answer is: None of the above!

      In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

      Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.

      In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.

      If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

      "

      Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

      Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

      The shocking answer is: None of the above!

      In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: ""Give me five minutes, and I can predict your financial future for the rest of your life!"" Eker does this by identifying your ""money and success blueprint."" We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money -- and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

      Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and ""revise"" it to not only create success but, more important, to keep and continually grow it.

      In Part II you will be introduced to seventeen ""Wealth Files,"" which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.

      If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too!

      "

      List Price: $21.95
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      The One Minute Manager

      The One Minute Manager by Kenneth H. Blanchard from William Morrow

        For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees.

        The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands.

        The book also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the book's end you will know how to apply them to your own situation and enjoy the benefits.

        That's why The One Minute Manager has continued to appear on business bestseller lists for more than two decades, and has become an international sensation.

        List Price: $21.95
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        Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming

        Earth: The Sequel: The Race to Reinvent Energy and Stop Global Warming by Fred Krupp from W. W. Norton

          How to harness the great forces of capitalism to save the world from catastrophe.

          The forecasts are grim and time is running out, but that's not the end of the story. In this book, Fred Krupp, longtime president of Environmental Defense Fund, brings a stirring and hopeful call to arms: We can solve global warming. And in doing so we will build the new industries, jobs, and fortunes of the twenty-first century.

          In these pages the reader will encounter the bold innovators and investors who are reinventing energy and the ways we use it. Among them: a frontier impresario who keeps his ice hotel frozen all summer long with the energy of hot springs; a utility engineer who feeds smokestack gases from coal-fired plants to voracious algae, then turns them into fuel; and a tribe of Native Americans, for two thousand years fishermen in the roughest Pacific waters, who are now harvesting the fierce power of the waves themselves.

          These entrepreneurs are poised to remake the world's biggest business and save the planet—if America's political leaders give them a fair chance to compete.

          List Price: $24.95
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          Leading Change

          Leading Change by John P. Kotter from Harvard Business School Press

            In Leading Change, John Kotter examines the efforts of more than 100 companies to remake themselves into better competitors. He identifies the most common mistakes leaders and managers make in attempting to create change and offers an eight-step process to overcome the obstacles and carry out the firm's agenda: establishing a greater sense of urgency, creating the guiding coalition, developing a vision and strategy, communicating the change vision, empowering others to act, creating short-term wins, consolidating gains and producing even more change, and institutionalizing new approaches in the future. This highly personal book reveals what John Kotter has seen, heard, experienced, and concluded in 25 years of working with companies to create lasting transformation.

            List Price: $26.95
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            Raving Fans: A Revolutionary Approach To Customer Service

            Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard from William Morrow

              "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

              This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

              Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

              America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

              List Price: $21.95
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              The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business

              The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business by Ken Blanchard from Doubleday Business

                Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur.

                In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager), Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man’s challenges in creating his own business. Through a powerful and engaging narrative, we confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, we learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service. In addition, the book offers invaluable advice, delivered through One Minute Insights, from such entrepreneurs and thinkers as Sheldon Bowles, Peter Drucker, Michael Gerber, and Charlie “Tremendous” Jones.

                Today, in the midst of the largest entrepreneurial surge in U.S. history, four out of five small businesses continue to fail. THE ONE MINUTE ENTREPRENEUR offers businesspeople and would-be entrepreneurs a treasure trove of wisdom on how to think, act, and succeed in creating and sustaining a business, no matter what their industry.

                List Price: $19.95
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                The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

                The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki from Portfolio Hardcover

                  What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

                  The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

                  At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

                  List Price: $26.95
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                  How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

                  How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets by Felix Dennis from Portfolio Hardcover

                    An outspoken entrepreneurial dynamo reveals the secrets behind his self-made fortune

                    Starting as a college dropout with no family money, Felix Dennis made himself the sixty-fifth richest individual in the U.K. And had a blast in the process.

                    How to Get Rich, his #1 British bestseller, is different from any other book on the subject because Dennis isn’t selling snake oil, investment tips, or motivational claptrap. Having already made his fortune, he merely wants to help readers embrace entrepreneurship—and learn from his successes and failures.

                    Dennis reveals, for example, why a regular paycheck is like crack cocaine; why being young, penniless, and inexperienced is a fine combination; why great ideas are vastly overrated; and why “ownership isn’t the important thing, it’s the only thing.”

                    Part naked memoir, part contrarian manual, this book is invaluable for anyone willing to stare down failure and take a chance on not just getting rich, but very rich indeed!

                    List Price: $25.95
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                    Left on Red: How to Ignite, Leverage and Build Visionary Organizations

                    Left on Red: How to Ignite, Leverage and Build Visionary Organizations by Bill Glynn from Wiley

                      Left on Red reveals how visionary thinkers and risk-takers build great companies. Bill Glynn provides an insider's view into some of the world's coolest deals in a refreshingly politically incorrect, intelligent manner. Google, Apple, and YouTube are the products of leaders who break the old rules of business to bring their radical ideas to life. Armed with a wealth of examples and innovative insights, Glynn shows entrepreneurs and executives how to navigate a business landscape often littered with great ideas and innovators who are unprepared to lead.

                      List Price: $27.95
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