Essentials of Business Communication
by Mary Ellen Guffey
from South-Western College Pub
This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.
Grant Writing For Dummies (For Dummies (Business & Personal Finance))
by Beverly A. Browning
from For Dummies
Are you writing a grant application for the first time? Maybe you’re a veteran fundraiser looking to sharpen your grant writing skills. No matter how experienced you are at writing requests for money, people and organizations are not going to support you just because you’re in need.
Grant Writing for Dummies, 2nd Edition shows you the most effective way to compose a grant proposal and get funding from governments, corporations, foundations, and more! This hands-on, step-by-step guide leads you through researching options, dealing with application forms, handling potential sponsors, and getting the money you need. Revised and up-to-date, this book covers everything you need to know to:
- Fill out federal grant application kits
- Win grants from corporations and foundations
- Gain support from an individual grantor
- Obtain grants from international funds
- Meet the review criteria of government grants and contracts
- Choose the right word to win funds
- Master cover letters, abstracts, and more
- Let prospective grantors know your deal
- Put the finishing touches on your application
Demystifying the process of grant writing, this all-out guide gives you just the facts with no information withheld. You’ll get savvy tips on organizing your writing, developing your style, personalizing your requests, and how to handle your rejection and move forward. Also included is a complete example of a grant application narrative. With Grant Writing for Dummies, 2nd Edition, you’ll be able to craft effective proposals and go for the gold!
Contemporary Business Communication Seventh Edition
by Scot Ober
from Houghton Mifflin Company
Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. The streamlined Seventh Edition has been completely updated to reflect current trends and practices in the world of business. The revised textbook package now features a web-based version of the Urban Systems Case Study Simulation with an updated, student-friendly BusCom online writing tutorial.
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
from Holt Paperbacks
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
“I don’t know a single copywriter whose work would not be improved by reading this book.” —David Ogilvy
Writing That Works: Communicating Effectively on the Job
by Walter E. Oliu
from Bedford/St. Martin's
Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
by Karen Berman
from Harvard Business School Press
Companies expect managers to use financial data to allocate resources and run their departments. But many managers can’t read a balance sheet, wouldn’t recognize a liquidity ratio, and don’t know how to calculate return on investment. Worse, they don’t have any idea where the numbers come from or how reliable they really are.
In Financial Intelligence, Karen Berman and Joe Knight teach the basics of finance—but with a twist. Financial reporting, they argue, is as much art as science. Since nobody can quantify everything, accountants always rely on estimates, assumptions, and judgment calls. Savvy managers need to know how those sources of possible bias can affect the financials—and they need to know that sometimes the numbers can be challenged.
While providing the foundation for a deep understanding of the financial side of business, the book also arms managers with practical strategies for improving their companies’ performance—strategies such as “managing the balance sheet” that are well understood by financial professionals but rarely shared with their nonfinancial colleagues.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence will help nonfinancial managers be smarter and more confident in their everyday work.
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
by Dan S. Kennedy
from Adams Media
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.
Rich Dad's Advisors®: The ABC's of Writing Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read -- and Invest In (Rich Dad's Advisors)
by Garrett Sutton
from Business Plus
Learn how to prepare and utilize the most important document for any organizationthe business plan. Whether one is just starting out or is already in business and needs to refocus efforts, this practical guide will clearly instruct how to prepare a winning business plan. This book will become a valued resource for entrepreneurs and business owners on their path towards future success.
Writing for the Mass Media (6th Edition)
by James G. Stovall
from Allyn & Bacon
The Complete Idiot's Guide to Grant Writing, 2nd Edition (Complete Idiot's Guide to)
by Waddy Thompson
from Alpha
The best way to get the cash—CD-ROM included.
With this comprehensive guide, individuals as well as grant seekers for companies/organizations will learn each step of the grant writing process, including how to determine who can receive a grant and for what; find government, corporate, and foundation donors; create a budget; write a compelling proposal and solicit feedback; overcome obstacles, and more.
--New edition includes a CD-ROM with sample materials and a fully functional trial membership to an online grant research database
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