The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us
by Robyn Meredith
from W. W. Norton
"A comprehensive primer on the development of these Asian tigers."—Noam Lupu, San Francisco Chronicle
The Elephant and the Dragon is the essential guide to understanding how India and China are reshaping our world. With labor now unbound from geographic borders, we're seeing startling shifts in how—and where—nearly everything we buy is made. In a compelling mix of history and on-the-ground reporting, veteran journalist Robyn Meredith untangles the complex web of business and politics, as well as environmental and cultural issues that entwine India, China, and the West. She also outlines how Americans—business leaders, workers, politicians, even parents—can understand the vast changes coming and thrive in this new age.
Manufacturing Consent: The Political Economy of the Mass Media
by Edward S. Herman
from Pantheon
An absolutely brilliant analysis of the ways in which individuals and organizations of the media are influenced to shape the social agendas of knowledge and, therefore, belief. Contrary to the popular conception of members of the press as hard-bitten realists doggedly pursuing unpopular truths, Herman and Chomsky prove conclusively that the free-market economics model of media leads inevitably to normative and narrow reporting. Whether or not you've seen the eye-opening movie, buy this book, and you will be a far more knowledgeable person and much less prone to having your beliefs manipulated as easily as the press.
In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.
Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.
Le Deal: How a Young American, in Business, in Love, and in Over His Head, Kick-Started a Multibillion Dollar Industry in Europe
by J. Byrne Murphy
from St. Martin's Press
High-Fashion Adventure
Le Deal is an adventure story involving raw entrepreneurship, high-level politics, and a young American family in foreign lands. It is the true story of Byrne Murphy, a businessman who abruptly moves to Paris with his wife and baby daughter in a quest to reignite his career and his fortunes. He quickly finds himself up against strange and powerful forces for which he is ill prepared.
Just days after landing in France, Byrne reads that the newly installed prime minister has declared a moratorium on all new retail development, apparently snuffing out Byrne’s proposed new venture---discount fashion malls---before it’s even started. He and his company will engage in a mano a mano struggle with the prime minister (which reaches all the way to France’s Supreme Court); encounter a ruthless political ambush in Germany by the soon-to-be chancellor, Gerhard Schroeder; and face a threatening (“Is this the Mafia?”) would-be partner in Italy. Counterbalanced against these are a series of mostly charming encounters with nearly all members of the British Royal Family, capped off by a tour with Her Royal Majesty, Queen Elizabeth II, which nearly ended in a royal embarrassment of epic proportions.
Byrne and his wife, Pamela, experience the joys and risks of living and growing their family in foreign lands. From proposals for dalliances to a harrowing experience with a local and dangerous disease during pregnancy, they are reminded time and again that surprises can be ever present in foreign cultures.
Over eight years the company (McArthurGlen Europe) grew from nothing to generating approximately a billion dollars in sales from 11 centers across Europe. Those efforts created nearly 8,000 jobs, opened 1,500 stores featuring 500 brands, attracted nearly 40 million shopping visits per year, and spawned an array of competitors. In short, an industry.
Along the way, the author learns what he, and Americans in general, do and do not know about life beyond our borders. The book ends with a message about the need for twenty-first-century Americans who work in international affairs to truly take “context” into account; to realize, in our quest to accomplish more in less time, that investing the time to understand the nuances of foreign cultures with which one may be working is a key to prospering in this multicultural, polyglot, interconnected, globalized world.
The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site
by Steve Weber
from Weber Books
Want to discover the most profitable, lowest-risk idea for your home business? It's selling used books online, which is growing 33 percent annually, according to a new study by U.S. publishers. Learn how to start your business part-time, then expand at your own pace. This step-by-step guide, written by one of the most successful and highly rated sellers on Amazon and eBay, includes everything you need to know:
How to Buy, Sell, and Profit on eBay: Kick-Start Your Home-Based Business in Just Thirty Days
by Adam Ginsberg
from Collins Living
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.
This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.
This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.
Microsoft Office v.X Macintosh BASICS (Basics)
by Laura Melton
from Course Technology
Covering all of the basics, this new book provides a solid foundation for introductory learners of the Microsoft Office V.x Macintosh integrated software. Part of our BASICS series, this text is ideal for first time users of this software suite. Though introductory in nature, Microsoft Office V.x Macintosh BASICS is comprehensive enough to cover the most popular features of word processing, spreadsheets, databases, and much more!
eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers (2nd Edition)
by Debra Schepp
from McGraw-Hill
Join the ranks of top eBay sellers with even more insider tips!
Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business!
The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more.
[Sidebar] NEW! Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track!
Learn from hundreds of PowerSellers just what it takes to succeed on eBay:
- Determine what sells best on eBay, when it sells, and why
- Develop listings that create high traffic and product demand
- Handle end-of-sale payments and protect yourself from fraud and loss
- Manage listings, inventories, and communications
- Track incidentals, deductions, expenses, and other tax-related items
- Automate to ease processes such as creating and posting listings, managing feedback, e-mail, and shipping
- Use Blogs and eBay Guides and Reviews to drive traffic to your listings
- Make big money through eBay's Affiliates program
Terrorist Recognition Handbook: A Practitioner's Manual for Predicting and Identifying Terrorist Activities, Second Edition
by Malcolm Nance
from CRC
Written by a 20-year veteran of the U.S. intelligence community, this second edition reflects the latest geopolitical factors affecting global terrorist incidents and regional insurgencies. A new section includes an analysis of transformations within Al Qaeda, coverage of the modern insurgency, and new global and regional terrorist groups. Completely updated, the section on terrorist tactics reveals the latest trends and attack methods and includes a new chapter on previously unseen suicide bombings. This book is an invaluable training tool on how to identify an attack; how to mitigate damage from successful attacks; and how to recognize the various stages of developing terrorist plots.
Uncommon Grounds: The History of Coffee and How It Transformed Our World
by Mark Pendergrast
from Basic Books
Since its discovery in an Ethiopian rainforest centuries ago, coffee has brewed up a rich and troubled history, according to Uncommon Grounds, a sweeping book by business writer Mark Pendergrast. Over the years, the beverage has fomented revolution, spurred deforestation, enriched a few while impoverishing the many, and addicted millions with its psychoactive caffeine. Coffee is now the world's second most valuable legal commodity, behind oil, according to Pendergrast, who is also author of For God, Country, and Coca-Cola.
"A good cup of coffee can turn the worst day tolerable, can provide an all-important moment of contemplation, can rekindle a romance," he writes. "And yet, poetic as its taste may be, coffee's history is rife with controversy and politics." For example, coffee bankrolled Idi Amin's genocidal regime in Uganda and the Sandinistas' revolution in Nicaragua. Uncommon Grounds provides some fascinating tidbits. Did you know that coffeehouses helped spawn the French and American revolutions? Or that coffee supplanted alcohol as a favorite breakfast drink in Britain in the late 1600s, and later became a patriotic American beverage after the Boston Tea Party? Pendergrast also details the rise and fall of regional coffee brands in the United States, the role of advertising in the industry, the global economic impact of coffee prices, and the recent emergence of specialty-coffee retailers--Starbucks, for example. Finally, he explores the social and environmental ramifications of coffee and highlights recent attempts to encourage a livable wage and environmental protection in coffee-producing nations such as Brazil. Pendergrast also includes an appendix on "how to brew the perfect cup." This wide-ranging book is a good read for those curious about the history and context behind that morning cup of coffee, as well as for those strictly interested in the business side of the industry. --Dan Ring
Bank Management
by Timothy W. Koch
from South-Western College Pub
Maximize your stockholdersÂ’ wealth with BANK MANAGEMENT! With an emphasis on how managers can implement strategies to maximize stockholders wealth by balancing the trade-off between banking risks and returns, this finance text demonstrates how risk management decisions in different areas affect each other and the overall profitability and risk of the institution. Learn by doing with an Excel template that allows you to practice cash flow analysis and bank performance analysis.
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