General

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns

A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution…

“A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.”
-Jim Collins, bestselling author of Good to Great

According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need “disruptive innovation.”

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of “disruptive” change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

You'll learn how

• Customized learning will help many more students succeed in school
• Student-centric classrooms will increase the demand for new technology
• Computers must be disruptively deployed to every student
• Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform
• We can compete in the global classroom-and get ahead in the global market

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

The future is now. Class is in session.

The Prize : The Epic Quest for Oil, Money & Power

Daniel Yergin's first prize-winning book, Shattered Peace, was a history of the Cold War. Afterwards the young academic star joined the energy project of the Harvard Business School and wrote the best-seller Energy Future. Following on from there, The Prize, winner of the 1992 Pulitzer Prize for nonfiction, is a comprehensive history of one of the commodities that powers the world--oil. Founded in the 19th century, the oil industry began producing kerosene for lamps and progressed to gasoline. Huge personal fortunes arose from it, and whole nations sprung out of the power politics of the oil wells. Yergin's fascinating account sweeps from early robber barons like John D. Rockefeller, to the oil crisis of the 1970s, through to the Gulf War.

Pulitzer Prize Winner -- and Now an Epic PBS Series

The Prize recounts the panoramic history of oil -- and the struggle for wealth power that has always surrounded oil. This struggle has shaken the world economy, dictated the outcome of wars, and transformed the destiny of men and nations. The Prize is as much a history of the twentieth century as of the oil industry itself. The canvas of this history is enormous -- from the drilling of the first well in Pennsylvania through two great world wars to the Iraqi invasion of Kuwait and Operation Desert Storm.

The cast extends from wildcatters and rogues to oil tycoons, and from Winston Churchill and Ibn Saud to George Bush and Saddam Hussein. The definitive work on the subject of oil and a major contribution to understanding our century, The Prize is a book of extraordinary breadth, riveting excitement -- and great importance.

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Profit from the Peak: The End of Oil and the Greatest Investment Event of the Century (Angel Series)

Praise for Profit from the Peak

"This book is a clearly written, succinct, and well-referenced summary of information about, and related to, what I believe will be the most important issue to strike Western civilization ever: the end of cheap oil. It is clear to me that how we make investments over the next few decades will determine whether we can survive the end of cheap oil and in what fashion. While I am not nearly as optimistic as the authors that there is a supply-side solution to the issues we will face 'post-peak oil,' they certainly have lots of good ideas as to where we might invest in alternatives. This book is a must-have on the shelf of any savvy investor as we face the second half of the age of oil."
-Charles Hall, ESF Foundation Distinguished Professor, College of Environmental Science and Forestry, State University of New York

"Profit from the Peak will help you develop and maintain financial security as the price of oil soars and our globalized economy gets into trouble. Hicks and Nelder show how you and your community can tackle the long transition of relocalization. Learn about the power of locally generated energy-and benefit from their practical guide to investing in the most efficientand attractive of today's post-petroleum alternatives."
-Julian Darley, founder of the Post Carbon Institute and author of High Noon for Natural Gas

"Brian and Chris deliver the painful yet potentially profitable truth about peak oil. Not theory anymore, but reality. This book is a must if you want a clear path to profits in the age of peak oil."
-Kevin Kerr, Editor of Dow Jones Global Resources Trader and President of Kerr Trading International

"Profit from the Peak shows not only why investment in alternative energy sources is about to skyrocket, but more importantly, where investment is going to pay off the most, by concisely describing the huge variety of upcoming energy sources and their relevant companies."
-Rembrandt Koppelaar, oil analyst, President of ASPO Netherlands

The Toyota Way Fieldbook

The Toyota Way Fieldbook is a companion to the international bestseller The Toyota Way. The Toyota Way Fieldbook builds on the philosophical aspects of Toyota's operating systems by detailing the concepts and providing practical examples for application that leaders need to bring Toyota's success-proven practices to life in any organization. The Toyota Way Fieldbook will help other companies learn from Toyota and develop systems that fit their unique cultures.

The book begins with a review of the principles of the Toyota Way through the 4Ps model-Philosophy, Processes, People and Partners, and Problem Solving. Readers looking to learn from Toyota's lean systems will be provided with the inside knowledge they need to

• Define the companies purpose and develop a long-term philosophy
• Create value streams with connected flow, standardized work, and level production
• Build a culture to stop and fix problems
• Develop leaders who promote and support the system
• Find and develop exceptional people and partners
• Learn the meaning of true root cause problem solving
• Lead the change process and transform the total enterprise

The depth of detail provided draws on the authors combined experience of coaching and supporting companies in lean transformation. Toyota experts at the Georgetown, Kentucky plant, formally trained David Meier in TPS. Combined with Jeff Liker's extensive study of Toyota and his insightful knowledge the authors have developed unique models and ideas to explain the true philosophies and principles of the Toyota Production System.

No Logo: No Space, No Choice, No Jobs

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.

But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan

Once a poster boy for the new economy, Bill Gates has become a global whipping boy. The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Teenage McDonald's workers are joining the Teamsters. What's going on? NO LOGO explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign. NO LOGO uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, NO LOGO is the first book that both uncovers the sins of corporations run amok and explores and explains the new resistance that will change consumer culture in the 21st century.

Stuffed and Starved: The Hidden Battle for the World Food System

“One of the most dazzling books I have read in a very long time. The product of a brilliant mind and a gift to a world hungering for justice.”—Naomi Klein, author of No Logo and The Shock Doctrine

Half the world is malnourished, the other half obese—both symptoms of the corporate food monopoly. To show how a few powerful distributors control the health of the entire world, Raj Patel conducts a global investigation, traveling from the “green deserts” of Brazil and protester-packed streets of South Korea to bankrupt Ugandan coffee farms and barren fields of India. What he uncovers is shocking—the real reasons for famine in Asia and Africa, an epidemic of farmer suicides, and the false choices and conveniences in supermarkets. Yet he also finds hope—in international resistance movements working to create a more democratic, sustainable, and joyful food system.

From seed to store to plate, Stuffed and Starved explains the steps to regain control of the global food economy, stop the exploitation of farmers and consumers, and rebalance global sustenance.

RAJ PATEL, policy analyst for Food First, a leading food think tank, is a visiting scholar at the UC Berkeley Center for African Studies. He has written for the Los Angeles Times and the Guardian, and though he has worked for the World Bank, WTO, and the UN, he’s also been tear-gassed on four continents protesting them.

Redefining Health Care: Creating Value-Based Competition on Results

The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing costs--not to mention the stability of state and federal government budgets.

In Redefining Health Care, internationally renowned strategy expert Michael E. Porter and innovation expert Elizabeth Olmsted Teisberg reveal the underlying and largely overlooked causes of the problem and provide a powerful prescription for change. The authors argue that participants in the health care system have competed to shift costs, accumulate bargaining power, and restrict services rather than create value for patients. This zero-sum competition takes place at the wrong level--among health plans, networks, and hospitals--rather than where it matters most: in the diagnosis, treatment, and prevention of specific health conditions.

In spite of competition among these systems, the patient care cycle is poorly coordinated. The fractured system undermines both efficiency and quality of outcomes.

Redefining Health Care lays out a breakthrough framework for redefining health care competition based on patient value over the full cycle of care—from prevention and diagnosis through recovery or long-term disease management. With specific recommendations for hospitals, doctors, health plans, employers, and policy makers, this book shows how to move to value-based competition on results that will unleash stunning improvements in quality and efficiency.

Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century

Everyone has heard the story of the Internet Bubble. Beginning with Netscape’s IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to “irrational exuberance,” and everyone moved on.

Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcoms—dubbed Web 2.0—is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone posts videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.

Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet “fan boys” eager for all the promises to come true.

In Mixed Company: Communicating in Small Groups and Teams

IN MIXED COMPANY: COMMUNICATING IN SMALL GROUPS AND TEAMS, the author uses the central unifying theme of cooperation and a communication competence model to guide discussions of key small group concepts and processes. Visually appealing and practical, this text will help you succeed in your small groups course.