Business & Investing

The Scarlet Letter

The classic American story of Hester Prynne, accused of adultery, ostracized by her Puritan community, and abandoned by both her lover and her husband. The story opens in Puritan Boston, a settlement only fifteen or twenty years old. A young woman stands on a scaffold clasping a three-month-old baby. As a married woman with a missing husband and a new baby, Hester Prynne could have been sentenced to death for the crime of adultery. Instead she is condemned to always wear the letter A as a badge of her shame. As she stands there, she sees her long-missing husband, who has been held captive by Indians. While the town chorus is murmuring against her and her old and unattractive husband stares silently at her, the young and handsome clergyman publicly demands the name of her partner in crime - while desperately praying that she won't reveal him. The Scarlet Letter rightfully deserves its stature as the first great novel written by an American, the novel that announced American literature equal to any in the world.

Steve Jobs

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

Amazon Best Books of the Month, November 2011: It is difficult to read the opening pages of Walter Isaacson’s Steve Jobs without feeling melancholic. Jobs retired at the end of August and died about six weeks later. Now, just weeks after his death, you can open the book that bears his name and read about his youth, his promise, and his relentless press to succeed. But the initial sadness in starting the book is soon replaced by something else, which is the intensity of the read--mirroring the intensity of Jobs’s focus and vision for his products. Few in history have transformed their time like Steve Jobs, and one could argue that he stands with the Fords, Edisons, and Gutenbergs of the world. This is a timely and complete portrait that pulls no punches and gives insight into a man whose contradictions were in many ways his greatest strength. --Chris Schluep

Amazon Exclusive: A Q&A with Walter Isaacson

Q: It's becoming well known that Jobs was able to create his Reality Distortion Field when it served him. Was it difficult for you to cut through the RDF and get beneath the narrative that he created? How did you do it?

Isaacson: Andy Hertzfeld, who worked with Steve on the original Macintosh team, said that even if you were aware of his Reality Distortion Field, you still got caught up in it. But that is why Steve was so successful: He willfully bent reality so that you became convinced you could do the impossible, so you did. I never felt he was intentionally misleading me, but I did try to check every story. I did more than a hundred interviews. And he urged me not just to hear his version, but to interview as many people as possible. It was one of his many odd contradictions: He could distort reality, yet he was also brutally honest most of the time. He impressed upon me the value of honesty, rather than trying to whitewash things.

Q: How were the interviews with Jobs conducted? Did you ask lots of questions, or did he just talk?

Isaacson: I asked very few questions. We would take long walks or drives, or sit in his garden, and I would raise a topic and let him expound on it. Even during the more formal sessions in his living room, I would just sit quietly and listen. He loved to tell stories, and he would get very emotional, especially when talking about people in his life whom he admired or disdained.

Q: He was a powerful man who could hold a grudge. Was it easy to get others to talk about Jobs willingly? Were they afraid to talk?

Isaacson: Everyone was eager to talk about Steve. They all had stories to tell, and they loved to tell them. Even those who told me about his rough manner put it in the context of how inspiring he could be.

Q: Jobs embraced the counterculture and Buddhism. Yet he was a billionaire businessman with his own jet. In what way did Jobs' contradictions contribute to his success?

Isaacson: Steve was filled with contradictions. He was a counterculture rebel who became a billionaire. He eschewed material objects yet made objects of desire. He talked, at times, about how he wrestled with these contradictions. His counterculture background combined with his love of electronics and business was key to the products he created. They combined artistry and technology.

Q: Jobs could be notoriously difficult. Did you wind up liking him in the end?

Isaacson: Yes, I liked him and was inspired by him. But I knew he could be unkind and rough. These things can go together. When my book first came out, some people skimmed it quickly and cherry-picked the examples of his being rude to people. But that was only half the story. Fortunately, as people read the whole book, they saw the theme of the narrative: He could be petulant and rough, but this was driven by his passion and pursuit of perfection. He liked people to stand up to him, and he said that brutal honesty was required to be part of his team. And the teams he built became extremely loyal and inspired.

Q: Do you believe he was a genius?

Isaacson: He was a genius at connecting art to technology, of making leaps based on intuition and imagination. He knew how to make emotional connections with those around him and with his customers.

Q: Did he have regrets?

Isaacson: He had some regrets, which he expressed in his interviews. For example, he said that he did not handle well the pregnancy of his first girlfriend. But he was deeply satisfied by the creativity he ingrained at Apple and the loyalty of both his close colleagues and his family.

Q: What do you think is his legacy?

Isaacson: His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now. His legacy, as he said in his "Think Different" ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.

Photo credit: Patrice Gilbert Photography

Ultimate Leadership: Winning Execution Strategies for Your Situation

To succeed, leaders must understand and apply the core principles of leadership--but that’s not enough. You need to shape your approach for any unique situation. Too many leaders don’t know how to do that--and that’s why they fail. Ultimate Leadership shows how to adapt the principles of leadership to different challenges, contexts, and organizations.

Russell E. Palmer--who has had three very different, highly successful careers as head of one of the world’s largest accounting firms, Dean of the Wharton School, and an entrepreneur--helps you identify the leadership model most appropriate for your environment, and how to lead accordingly. You’ll learn better ways to lead your equals, help an organization weather crises, transform its culture, lead entrepreneurial organizations, lead global organizations...even lead non-profit and academic institutions.

Then, drawing on interviews with an extraordinary spectrum of outstanding leaders, Palmer helps you master the attribute every leader must have: the ability to inspire your unique organization, even in the face

of the most daunting challenges.

Exercising strong authority without falling victim to ego or closed-mindedness

Driving changes in a strategic direction when key power centers disagree

Mastering the art of rapid, focused, hands-on execution for organizations in crisis

Reconnecting structures, processes, and strategies with the new realities you face

Succeeding in an environment with widely diverse, highly influential stakeholders

A Little Bit of Everything For Dummies

Twenty years ago the very first For Dummies book, DOS For Dummies, was published. From that first printing of that first book came a series unlike anything in the publishing world, one that is global in both geography - we have been published worldwide in some 30 languages - and in coverage. No single volume can hope to summarize what thousands of titles have meant to millions of readers over the years, and we don't claim to do that in this e-book. Rather, this e-book celebrates the breadth and depth of the For Dummies series, offering 20 chapters - in honor of our 20 years - from a list of books compiled by our global colleagues. We are confident the chapters we've included give you a representative glimpse at why - no matter what the topic - our products have meant so much to so many by Making Everything Easier. We've grouped our chapters into five main parts:

Part I: Dummies Classics, offers four chapters from some of our best-loved books. There's a chapter from DOS For Dummies, the book that started it all, and chapters from two of our best-sellers: Windows 7 For Dummies and Sex For Dummies. And just for a bit of spice, we've included a chapter from French For Dummies.

Part II: Daily Dose of Dummies, offers the kind of lifestyle, self-help, and business skills that our readers have come to treasure. There's one of our famous Part of Tens chapters from Cognititive Behavioural Therapy for Dummies and a chapter from Meditation For Dummies to help you get your center. Chapters from Leadership For Dummies and Marketing For Dummies help you develop new skills for the marketplace.

Part III, Fun with Dummies, celebrates life and all it has to offer. We've got chapters here from The Royal Wedding For Dummies, Guitar For Dummies, Digital Photography SLR All-in-One For Dummies, Puppies for Dummies, Knitting For Dummies, and Wine For Dummies.

Part IV, Get Social, highlights how we help you grow and develop new skills. Chapters here come from Facebook For Dummies, Social Media Marketing For Dummies, and Dating For Dummies.

Part V, Going Global, shares the worldwide appeal of the For Dummies series. These chapters from British History For Dummies, Canadian History For Dummies, and Rugby Union For Dummies were created by our global colleagues and authors and show how the For Dummies approach applies not only to whatever the subject is at hand, but also wherever the discussion is taking place.

Download and enjoy!

Twenty years ago the very first For Dummies book, DOS For Dummies, was published. From that first printing of that first book came a series unlike anything in the publishing world, one that is global in both geography - we have been published worldwide in some 30 languages - and in coverage. No single volume can hope to summarize what thousands of titles have meant to millions of readers over the years, and we don't claim to do that in this e-book. Rather, this e-book celebrates the breadth and depth of the For Dummies series, offering 20 chapters - in honor of our 20 years - from a list of books compiled by our global colleagues. We are confident the chapters we've included give you a representative glimpse at why - no matter what the topic - our products have meant so much to so many by Making Everything Easier. We've grouped our chapters into five main parts:

Part I: Dummies Classics, offers four chapters from some of our best-loved books. There's a chapter from DOS For Dummies, the book that started it all, and chapters from two of our best-sellers: Windows 7 For Dummies and Sex For Dummies. And just for a bit of spice, we've included a chapter from French For Dummies.

Part II: Daily Dose of Dummies, offers the kind of lifestyle, self-help, and business skills that our readers have come to treasure. There's one of our famous Part of Tens chapters from Cognititive Behavioural Therapy for Dummies and a chapter from Meditation For Dummies to help you get your center. Chapters from Leadership For Dummies and Marketing For Dummies help you develop new skills for the marketplace.

Part III, Fun with Dummies, celebrates life and all it has to offer. We've got chapters here from The Royal Wedding For Dummies, Guitar For Dummies, Digital Photography SLR All-in-One For Dummies, Puppies for Dummies, Knitting For Dummies, and Wine For Dummies.

Part IV, Get Social, highlights how we help you grow and develop new skills. Chapters here come from Facebook For Dummies, Social Media Marketing For Dummies, and Dating For Dummies.

Part V, Going Global, shares the worldwide appeal of the For Dummies series. These chapters from British History For Dummies, Canadian History For Dummies, and Rugby Union For Dummies were created by our global colleagues and authors and show how the For Dummies approach applies not only to whatever the subject is at hand, but also wherever the discussion is taking place.

Download and enjoy!

Leading at a Higher Level, Revised and Expanded Edition: Blanchard on Leadership and Creating High Performing Organizations

From The One Minute Manager to Raving Fans, Ken Blanchard's books have helped millions of people unleash their power and the potential of everyone around them. The Ken Blanchard Companies has helped thousands of organizations become more people-oriented, customer-centered, and performance-driven. Now, in Leading at a Higher Level, Updated Edition, Blanchard and his colleagues bring together everything they've learned about world-class leadership. You'll discover how to create targets and visions based on the "triple bottom line"...and make sure people know who you are, where you're going, and the values that will guide your journey. From start to finish, this book extends Blanchard's breakthrough work on delivering legendary customer service, creating "raving fans," and building "Partnerships for Performance" that empower everyone who works for and with you. Updated throughout, this new edition contains two powerful, important new chapters: one on coaching to create higher-level leaders, and another on creating a higher-level culture throughout your organization. It also offers the definitive, most up-to-date techniques for leading yourself, individuals, teams, and entire organizations. Most importantly, it will help you dig deep within, discover the personal "leadership point of view" all great leaders possess-and apply it throughout your entire life.

The Art Of War

The classic by Sun Tzu. The definitive guide to strategy, tactics, and success.

Up, Down, or Sideways: How to Succeed When Times Are Good, Bad, or In Between

In Up, Down, or Sideways, Mark Sanborn, author of the bestselling book The Fred Factor, prepares you for life’s inevitable cycles of up and down—and, too often, sideways. We tend to be surprised when downturns hit us and treat them as the exception—and when times are good, we act as if they will never change. In this book, Mark shows us what we should always be doing to be prepared for these cycles and events in our lives in order to make the most of them. Mark tells his own story of a downturn he experienced. Then, he identifies the principles and practices that will help you discover opportunities in both good times and bad, in up and sideways years. Mark provides timely wisdom that can’t be ignored no matter where you are in your personal or professional life.

The Witness

“I KNOW THE FAMILY SECRET.” Amanda Griffin is on the run. Eight years ago she disappeared after witnessing a terrible crime. Now her family thinks she’s dead, but she’s back in town...desperate to find a way to protect the ones she loves. “PAY ME TO GO AWAY.” Police Chief Luke Granger is determined to find out who is behind the threats against Amanda and her sisters. With danger pressing in, there isn’t much time, and Luke must put everything on the line. Chief Granger and homicide detectives Connor and Marsh will do whatever it takes to stand in harm’s way for the sake of the three Griffin women. It’s no longer professional – it’s personal. But chances are that at least one of them will fail....And it’s going to take a faith deeper than any of them currently knows to stand and confront the danger still to come. “Few Christian novelists are currently as hot as Dee Henderson, who is burning up CBA best-seller charts with two different series and earning a reputation for her action-packed stories of suspense, romance, and courage.” - Publishers Weekly “The name Dee Henderson is synonymous with authenticity. Her books shine with believable facts and descriptions while her characters think and act like the professionals they are.” - Romantic Times Magazine

Barcode Booty: How I found and sold $2 million of 'junk' on eBay and Amazon, And you can, too, using your phone

Learn how to use your cellphone as a treasure detector, and find items to resell at big profits. Find out which apps are the best, and how to use them.

Check prices instantly, and know your potential profits before risking a dime. Learn to resell on eBay and Amazon, and rake in the profits.

Find bargain inventory virtually anywhere--yard sales, retail stores, outlet malls, warehouse clubs, wholesale dealers, bargain basements, and online bulk suppliers. Learn to specialize in books, videos, games, toys, electronics, grocery, fashion, health and beauty, auto parts, niche regional products--or take them all!
 
Many books promise to teach you how to start an online business. Look closely, though, and you'll see that very few are written by someone who's really done it. Author Steve Weber has been a full-time, five-star seller on Amazon.com and eBay for 10 years!

• Feed your e-commerce business with a continual stream of hot products.
• Learn how to leverage the "Long Tail" of retail for low-risk, high-return profits.
• Uncover niche products online shoppers want to buy.
• Diversify your product line.
• Learn to minimize sales taxes and write off the business use of your home office and car.
• Find new and hard-to-find products from real wholesalers.
• Know exactly how much potential inventory is worth, and how quickly it sells.
• Get dirt-cheap warehouse space.
• Get the best product research tools available for your phone.
• Outsource your fulfillment and customer service tasks.
• Benefit from advice from the most experienced, profitable online sellers.

Thinking, Fast and Slow

Amazon Best Books of the Month, November 2011: Drawing on decades of research in psychology that resulted in a Nobel Prize in Economic Sciences, Daniel Kahneman takes readers on an exploration of what influences thought example by example, sometimes with unlikely word pairs like "vomit and banana." System 1 and System 2, the fast and slow types of thinking, become characters that illustrate the psychology behind things we think we understand but really don't, such as intuition. Kahneman's transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives. Thinking, Fast and Slow gives deep--and sometimes frightening--insight about what goes on inside our heads: the psychological basis for reactions, judgments, recognition, choices, conclusions, and much more.  --JoVon Sotak